When your response to a question includes a link to a website, use the standard HTML <a href> element to link to that website. The following example shows how to include links to other resources or websites in the <template> element by using the standard HTML or XML syntax:

<category> 
<pattern>How do I pay my bill online</pattern>  <template>Please follow this link to launch the Pay my Bill Form.  <a href=" </a>  </template> 
</category>