SAN FRANCISCO, July 27, 2020 /PRNewswire/ -- Workato, the leading Enterprise Automation platform and the Systematic Community will host their 2nd annual conference, Business Systems Magic, the largest conference for those who manage the proliferating number of SaaS applications that are critical to today's business initiatives. This year's conference will be held virtually on August 5, 2020. Keynote speakers include Jerry Greenfield, Co-founder, Ben and Jerry's; Kathryn Finney, author, CEO, DigitalUndivided and named to Forbes America's Top 50 Women In Tech; Jazmine Hughes, Editor and Writer, New York Times, and named to Forbes 30 Under 30; Stephen Franchetti, CIO of Slack; Sylvie Veilleux, CIO of Dropbox; and Mark Settle, 7X CIO and Author of the book Truth from the Trenches: A Practical Guide to the Art of IT Management.

This year's conference will focus on addressing the most pressing issues facing Business Technology and Ops professionals in the face of Covid-19. Attendees will learn how leaders crafted their Business Continuity Plans, planned their applications roadmaps, are creating cost-savings as budgets tighten, and adjusting to WFH life. 

Defining a profession that is changing the face of IT.  
Business Technology leaders are the people charged with rolling out apps, integrations and automations in their companies. New data finds that 94 percent agree or strongly agree that they are the changemakers and drivers of an organization's productivity and innovation, bringing a unique, holistic view of their organization. They act as digital change agents across all business verticals, including finance, HR, CX, and sales. 

"Business Technology leaders have been instrumental in guiding companies through digital transformation, and they are even more critical today as they focus on customer success and retention, improving operational efficiency, driving excellence in online marketing and sales, and creating more connected employee experiences," said Vijay Tella, CEO of Workato. "The second Biz Systems Magic provides these professionals with a unique opportunity to come together during these challenging times to trade insights, learn from each other, and to network at a vendor-neutral, peer-driven event."

This year's conference spotlights leaders from luminary companies, such as Atlassian, Slack, Coinbase, Upwork, Uber, and Divvy to share valuable insights on adapting to our new workplace reality and optimizing businesses for recovery and sustainability. 

Panel and break-out topics include:

• Infusing Social Responsibility into Your Tech MovementWith Jerry Greenfield of Ben and Jerry's, Kathryn Finney of Digital Undivided, and Jazmine Hughes of The New York Times
  Hughes moderates a discussion on how Greenfield and Finney have led with a socially conscious mindset while building incredible companies.

• Covid Month 5: CIO's Reflect on What We Have Learned and Where We are GoingWith Stephen Franchetti, CIO at Slack, Sylvie Veilleux, CIO at Dropbox, and Mark Settle, 7x CIO and Author 
  Veilleux, Franchetti, and Settle will be discussing what's happening in the world of IT and Business Technology due to the impact of Covid-19. This includes how they're handling major IT initiatives cross-functionally, managing their ecosystem of  SaaS applications, and supporting customer retention and acquisition efforts.

• Building Trust with Business Stakeholders When You Can't Meet Face to Face
  With Eli Potter of Coinbase, Bridget Egan of Puppet, and Francis Legaspi of Ube
  This panel explores how these companies responded to Covid-19 and how the process of earning trust has evolved during this remote work environment.

• CX Leaders on Working with Business Technology to Reduce Churn and Increase UpsellsWith David O'Callaghan, Director of Renewals at Zendesk; Derek Roberts, Director of CX at Workato; and Venkat Ranga, Head of Business Systems at Aryak
  This fireside chat explores how support leaders are driving the bottom line and how Business Technology can enable that. As host, Ranga presents a BT perspective on how support processes translate into Customer Experience and metrics to target.  

• Adjusting to a Remote Working World
  With Natasha Irani of Veeva, Justin Stark of GitLab, and Allison King of iindividual
  This panel answers burning questions, such as: "What does remote work look like for BT professionals?" and "How can I stay productive and avoid burning out?" from the perspective of leaders managing everything from a hybrid environment of office and WFH to a fully remote company. 

To register for this free event visit, Business Systems Magic Online. 

About WorkatoWorkato is the operating system for today's fast-moving business. Recognized as a leader, Workato is the only enterprise automation platform that enables both business and IT to integrate their apps and automate even the most mission-critical workflows without compromising security and governance. Workato is trusted by over 7,000 of the world's top brands and fastest growing innovators. For more information, visit  or connect with us on social media:

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